People like to be classified into little boxes. Safe and warm in their own little kingdom, and outside the box can be a little scary. So they are compelled to label themselves and collect opinions they can add to their complex abundant personalised personality. Boxed by a word or a sentiment, unwavering from their chosen identities. So we buy books on the things that we associate ourselves with, and we decorate our inner sanctums with the trinkets that make us feel content, and somehow more alive. Magazines, television, posters and products, that are our signature. What pleases us seems to make us whole and define our existence.
